Archive for November 13, 2007

Vodafone’s walled-garden

Vodafone has implemented a reformatting proxy within its mobile content delivery stack that enables normal web sites to be reformtatted for phones. The issue is that they now no longer allow information regarding the user’s phone to be sent to third-party content providers. This means that the user experience on mobile sites that are not part of the Vodafone Live portal (are therefore what we call “off-portal”) can be severly impacted to the point where the service does not work.

Is this a conspiracy or a cock-up? I, like others, can’t help feeling that Vodafone is seeking to provide an advantage to its own mobile internet services. This is big-telco thinking and a possible abuse of their position. To be followed with interest!

Comments (1) »