The battleground today is for users’ data. Google uses this to great effect and has now made a grab for users’ browsing data with Google Chrome.
The various rumours about social networking sites sharing data have proved unfounded. The data is core to their business model and not for sharing!
How about a product that is open source and captures data on the community for the community. A product that is entirely open and transparent about what data is captured and how it is used? What if this product allowed users to determine how they shared their data? What if this product charged commercial vendors for use of this data with the money going back to the community? Watch this space!