What will stop them is the people-powered web. What is it? Remember set@home or napster…it is opensource software running on users’ puters to run the service for the users….no data farms and total transparency….+ no ads;)
https://techcrunch.com/2018/03/12/platform-power-is-crushing-the-web-warns-berners-lee/?ncid=rss
I'm lovin' IT 